If you have been blogging for some time now than you may be aware of the importance of the ranking of your website in Google and other search engines. Though all the search engines are important for traffic generation but Google is always ranked on the top which can help you get the targeted traffic, so you have to stay away from its ignore list. Google is known for penalizing the low quality, spam and high link blogs through its Panda and Penguin updates. If you want to have high ranking in the Google search engine then you must keep the following things in mind while doing the SEO and blogging.
Original and long posts:
Though writing the long blog posts is not always possible but at least you can give it a try and make sure that the content you are writing is original and informative. If you are thinking that you can copy the data of your favorite blog and can post it on yours, and still want to get high ranks in the search engine then forget about it as high ranks are reserved for the high quality original content.
Content below the Fold:
There is no doubt that the above fold, which is the banner of the blog, is either filled with some ads or a banner. Make sure that the rest of the 70% of your blog is filled with the content that is related to your page title.
Social Media Presence:
While ranking the articles, Google is considering the social signals. You can utilize this by making catchy title or your blog posts and making them viral on all social media like Facebook, Twitter, Google+, etc.
Make sure that you make catchy title and make the audience curious, so that they cannot resist themselves from clicking the link and reading it.
Usage of Images:
The plain texts are always boring, so try to add images to your content that is related to the content. It will make your article more appealing. Along with it, the articles with the images have high chances of high ranks in Google as compared to the plain texts.
Site should be Interactive:
Try to share relevant content on your blog, post a slideshow which the visitors can check to know about your recent posts and try to place a video on the website that they can watch. In this way you will make your visitors interact with your website and they will not be just your guest, they will visit your website as a family and will become your regular visitors.
Avoid Spammy Links:
Try to avoid the spammy links on your website. While doing the SEO, you may come across hundreds of website that will be offering you paid links try to avoid them as they are spam most of the time. Try to get the links with referral value.
While doing the guest blogging and SEO try to do it in a smart way without letting anyone know that you are trying to get the backlinks for your blog.