If you want to rank higher in the Google SERP more efficiently than your competitors, you must try some effective methods for promoting your blog. You cannot estimate the efficiency of your blog promotion on your own. To get the quick results you must have a sneak peak of the promotion strategies of your competitors.
Have you ever pondered that why your posts are lower in Google SERP as compared to the similar posts of your competitors? It’s all because of the effective promotion strategies that your competitor has adopted.
This is the point on which I will stress in this blog post. You must analyze your promotion strategies carefully and thoroughly and then must make your promotion strategies that are more effective and efficient.
There are many effective tools that help you analyze your competitors’ promotion strategies. Among these tools SEOQuake and OpenSiteExplorer are the most effective tools that help you analyze the websites of your competitors and help your move up in Google SERP. In this article I will discuss these two tools that you can use to move up in Google SERP.
Analyzing Competitor’s Blog to Enhance Ranking in Google SERPs:
While it comes to ranking your blog, you select one or two keywords which you focus while you are promoting your website. Once you have posted your blog, you can check your ranking on Google SERP on the respective keywords that you want to target. However you may not able to get your desired ranking.
In such case, the best solution is to analyze the blog posts in Google SERP that are above your post. Visit the blog and just activate the analyzing tools that you have installed on your system. Analyze the blog post and check the points that you are missing on your post.
There may be various reasons due to which your blog post is not able to get the desired ranking. Some of the reasons may be:
- Age of the blog
- Increase in flow metrics
- Load time of blog
- Domain authority
- Article’s length
- Density of keyword
- Level of readability
- Likes of Social media networks like: Google+, Facebook, twitter, etc
- Effective internal linking
- Or other factors that Google consider while ranking a blog
All these factors can easily be analyzed with the help of analyzing tools like SEOQuake. If you want to analyze the backlinks of your competitors’ website, you just have to paste their URL in OpenSiteExplorer and you will get their backlinks.
Though you cannot do anything about the age of the website, but if you do your best and give time to get the domain authority. This is the only way that the age factor works.
However, you can make more and more backlinks, increase the word count, length of the article, and it must be higher as compared to your competitors’ blog post.
Here are a few things that you can do to after analyzing the blog of your competitor:
- Get more HQ backlinks
- Increase the article length
- Increase the keyword density then that of your competitor
- Get more Facebook likes
- Get more tweets
- Get more repins
- Improve the trust and authorship
- Follow the best internal linking strategies
- Increase the usage of LSI keywords
In other words, you can say that you have to make sure that your website looks better and have a better material on your blog post. Try to increase the backlinks of your blog post, on-page SEO and social media signal as compared to your competitors’ blog post.
You have to prove Google that you have the ability to get better ranks in Google SERPs.
If you increase your visibility and SEO stuff than there are more chances that you get better ranks than your competitor. You also have to consider the user experience as it is an essential element while Google is ranking a website.
While you are making backlinks, you have to make sure that you are getting quality backlinks for your website. These backlinks must be better than the backlinks on your competitor’s website. Try to get less but quality backlinks as quality is more effective as compared to quantity.