This is a simple tutorial on “How to Optimize WordPress Posts for SEO” using Yoast SEO plugin and not about writing an SEO optimized article.
Here are five simple steps to optimize WordPress posts or pages for SEO
Step 1: Choose your keywords
A keyword is a phrase or word used to describe the content of a webpage. Some one’s type a word in Google and found your blog post, whatever that person typed is the keyword you want to target in your post or page.
If you really want to make it happen then it’s important to follow all these steps. In this tutorial our keyword is “Optimize WordPress Posts”
Step 2: Choose write focus keyword
I have seen that there’s a lot of misconception about focus keyword when it comes to Yost SEO and I’ve seen people are adding more than 1 keyword as focus keyword. It’s totally wrong, focus keyword is the main keyword your content is about.
For example About Page of my Blog where you can read some basics about me and what I do, but the main purpose of that page is to get higher ranking for the keyword “SEO Consultant“. Let’s have a look at the focus keyword of this post.
Step 3: Create Meta Title for your post
Before writing Meta Title for your post or page you must understand the difference between post title and post meta title.
Post Title – It’s what the reader will see after landing on any post or page
Post Meta Title – It’s what the search engine will see and show in search results
If you haven’t set the meta title for your post, then search engines will treat your post title as meta title. The best practice is to write your post meta title which includes your main keyword in it and fit’s with search engine title limits.
For Example: “Learn How to Optimize WordPress Posts for SEO”
You might have heard that Google has character limits for meta titles. Right? It’s wrong. Google limits meta titles and description with pixel width and not by character count. You can use the Title Tag Preview Tool by MOZ to optimize your post meta titles.
Step 4: Write Meta Description
Meta description is the short description to tell what your post is all about. It’s what search engine shows and what the reader will see in search results and it’s what that convinces the user to click on your blog post or site link.
Always write a meta description which is convincing and include your main keyword in it.
For Example: “Do you want to attract more organic visitors to your WordPress site? Learn how to optimize WordPress posts for SEO with these simple steps”
Step 5: Edit Permalink
A permalink is a link to your page or post and it plays an important role in overall SEO optimization. By default, WordPress permalinks are set to post ids.
These are not search engine friendly urls, and it’s the reason you are not getting the right amount of traffic. So head over to your WordPress dashboard, then settings and then permalinks.
Here you will find various permalink structures you can choose. My personal recommendation is Post Name.
After filling the Yoast SEO head over to top of your page and enter the title of your post. After doing so WordPress will generate the permalink automatically.
Instead, using the auto generated permalink you can edit your permalink according you your main keyword.
Step 6 – Writing and Publishing Your Article
Did you notice that I haven’t written my post, yet not even a single word? All the steps above are foundation and we are going to build our home on this foundation. Start writing your post as you always write. Now you have your main keyword or focus keyword you want to write about. You have your meta title and meta description.
After, when you are done with your post hit save as draft and see if Yoast signal goes green. Is it Green? If your answer is yes, then congratulations, your post is optimized.
If your answer is no then there’s something wrong. Wait! We can fix this. Scroll your page down to Yoast, there are some suggestions to improve your post’s SEO.
Fix every thing which is in orange and red. Give a final look to your post and hit publish.