Before you begin with logo design, you have to know that your logo is the face of your business. It is how your clients will remember you and your business, and will distinguish and trust your services and products. A well prepared and professionally designed logo will help the world know that you have arrived in the market and are all set for some serious business dealings. Think like this: as soon as you hear “Nike,” the first thing that will pop up in your mind will be shoes. It is because of their logo that you remember them. So, logos are a very powerful tool for branding regardless of the business size.
And whether your business reaches the kind of success you want or not, your logo will be the most essential part of your business and will be seen on everything from your business card to your business vehicle. If you are running a small business, you have to know that your goal should be to get hands on a logo design that depicts your business and, clearly communicates about your business and brand. Though designing a logo for a small company can be tough. But here are few fundamental tips about logo design that you must keep in mind while you are designing your logo to end up with a design that stands out for all the possible reasons.
1. Knowing About Objective Audience and Yourself
Knowing your target audience and your business is the most essential thing that you have to remember while you are building your brand. If you are building your brand and are not aware about whom you want to sell your services or product, all your efforts will be ineffective and will be wastage of time. Along with it, while designing the logo think for a minute about the message of your brand. The message will affect your logo. Jot down the sentence and come up with an image that reflects that message. But make sure that you are sincere to that statement and think out of the box for the image that truly depicts your brand statement.
2. Appoint a Professional
Being an owner of a small business, you must be trying to cut down the cost of your business but your logo should not be an instance to be compromised on. Instead of designing a logo on your own, try to find a professional graphic designer and let him know what you are expecting from him. Neither try to take the help of an artsy friend nor a neighbor who is artistic. If you are looking for a top- notch, high quality logo, you have to hire a professional who has years of experience as well as skills and is well aware about the demands of the visitors.
3. Make It Multipurpose
Your logo is the face of your company, so it must be easily transferable to any medium that will be dealing with your brand – whether it is a website, business vehicle, packaging, ads, social media profiles or anything that is used in the branding of your product. Another advantage for hiring a professional will be that he will provide you the logo in various formats which you can use.
4. Don’t Miscalculate Colors
Using colors in your logo can be a great idea to grab the attention of your potential clients. Professionals usually use three to four colors and assign each of them to a specific element. For example, anything that is textured will be given one color; background will be allotted with one color, the alphabets with one and so on. But remember that interpretation of colors is done while keeping these factors in mind: age, demography and gender. So, the color scheme that you select for your logo design must be selected while keeping the target audience in your mind. Every color has a different meaning and can bring nuance to your brand message. So, don’t get in a trap by selecting wrong colors and by conveying wrong message to your audience.
5. Don’t Rely on Clip Art and Stock Images
Always remember that your business can’t stand out if you are planning to get a logo that is already used by other businesses. Even though you know, what image you are expecting in your logo, it has to be unique and original instead of a copied one. So, while designing a logo for your brand, keep it original and impressive so that you can stand out from others.